Cause Marketing

Your customers appreciate your support of important causes; it’s one of the many ways you earn their loyalty. You can learn more about cause marketing with these seven cause marketing tips and this New York Times article with insight into millennials’ charitable habits.

Early education has universal support across the country. Ninety percent of voters believe early education should be a priority for Congress and the president. Demonstrate your commitment to that cause, and build sales, with marketing initiatives and the Ounce.

Product-Aligned Donations

Consumers reward businesses that give back to the community by supporting causes they care about. If your audience includes families with babies or small children and you want to distinguish your brand, consider a marketing strategy that aligns with early education for all children via an Ounce partnership.

Percentage of Sale Donations

When your current or prospective customers register, share or buy with you, you’ll donate to the Ounce. Our partner, A Little Photo Studio, promoted a special offer to clients. The limited-time offer was communicated via social media and in store to incentivize purchases.

Discount for Donations

Drive sales and memberships by rewarding your customers with a discounted price on your products or services when they make a donation to the Ounce. Pearachute is a monthly membership club that allows parents to enroll kids in classes all over Chicago. With a $20 or more donation to the Ounce, Pearachute members get a 3-Class Pass for just $1 (a $39 retail value).

Buy One, Give One

Appeal to your customers’ generosity with a philanthropic twist on a familiar sale: an offer to buy one, *give* one. For #GivingTuesday 2016, the Primary clothing company matched each buy their customers made by giving a product donation to the Ounce.

Contact Us

Want to Learn More?

Ask our manager of strategic advancement

Email Evan Williamson